“Doing business with Insight Cosmetics, you should always feel important, valued, and understood. In every contact with us, you should expect excellent service, market-leading knowledge, and continuous sharing of great, inspirational techniques – everything delivered with the highest level of industry passion. If we don’t deliver value, we only deliver costs, which is unacceptable. Our finest goal is a long-time partnership sealed with your recommendation of our company!"
Mina Z. Lorenzen
Founder and Executive Chairman
In 2004 Insight Cosmetics was established by Mina Lorenzen to deliver high-quality education and products to the professional beauty industry. At that time, Mina Lorenzen was one of the most skilled nail professionals in Northern Europe, running her salon in the center of Copenhagen. She was missing a good and present supplier that understood her business and could deliver the service and collaboration she needed.
Today Insight Cosmetics serves more than 11.000 professional salons and beauty retailers across 8 countries in Northern Europe. Still today, it is our finest goal that each customer of ours always can recommend our company, our employees, our education, and our products warmly to others. In other words, as a customer, you should always experience the most excellent service dealing with us.
If we don’t understand to add value to our products, then we only add costs – which is of course not acceptable. Our business therefore builds on a very simple philosophy, that touches everything we do:
To deliver on our promise and our mission, we know that we are dependent on a great team of colleagues that not only know how to serve with a smile but also understands your needs, have deep knowledge about our products and techniques, and can make you feel valued and supported in the best way you can imagine. We are there for very lucky that we have gathered a team of more than 150 of the best colleagues and instructors working together around this goal of giving you the best experience our industry can offer.
Insight Cosmetics operates as full service, value added distributor within both professional and retail distribution. We have local presence in all countries and all communication, customer service, compliance etc. is localized to perfection.
We have several years of highly successful experience within all areas necessary to succeed with great brands: